Cause for Concern: Results-Oriented Cause Marketing

Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you...

By Stephen M. Adler
Hardcover: 160 pages
Publisher: South-Western Educational Pub; 001 edition (June 6, 2006)
Language: English
ISBN-10: 0324311303
ISBN-13: 978-0324311303
Product Dimensions: 6.2 x 0.8 x 9.2 inches
Amazon Rank: 3809210
Format: PDF ePub TXT book

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Stephen M. Adler explains how corporations can pair with charitable causes to enhance their visibility, goodwill and sales in this brief, straightforward book that includes illuminating case studies. Adler is realistic about the purposes of corporate

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